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Privacy, cookies and website terms.

Clear information about how this website works, how personal information is handled and the terms that apply when you use it.

Last updated 20 August 2026

PrivacyCookiesWebsite Terms

01

Privacy policy

Who is responsible for your information

AC is the independent practice of Aleksandra Czapnik. In this policy, “AC”, “we”, “us” and “our” refer to that practice. AC is based in Sussex, United Kingdom and is the controller of the personal information described below.

For any privacy question or request, email hello@acbrand.co.uk.

Information we may collect

  • Contact and enquiry details, including your name, email address, telephone number, organisation and anything you choose to share.
  • Client and project information needed to discuss, arrange and deliver services, including agreements, correspondence and billing records.
  • Limited technical and security information recorded by the website hosting service, such as an IP address, browser type, device information and request logs.

Please avoid sending sensitive personal information unless it is necessary and we have agreed a secure way to receive it.

How and why we use it

  • To answer enquiries and discuss possible work. The lawful basis is taking steps at your request before entering into a contract, or our legitimate interest in responding to relevant enquiries.
  • To agree, manage and deliver client work. The lawful basis is performance of a contract.
  • To manage invoices, accounts and business records. The lawful basis is a legal obligation and our legitimate interest in running the practice properly.
  • To keep the website secure and understand or resolve technical problems. The lawful basis is our legitimate interest in protecting the website and its visitors.

We do not use personal information for automated decision-making or profiling that produces legal or similarly significant effects.

Who we share information with

We do not sell personal information. We may share it only where necessary with trusted providers that support hosting, email, document storage, project delivery, accounting or professional advice; with a client or supplier involved in the relevant work; or where disclosure is required by law. Providers are expected to protect the information and use it only for the agreed purpose.

International transfers

Some technology providers may process information outside the United Kingdom. Where this happens, we use providers that apply an appropriate legal safeguard for the transfer, such as UK adequacy regulations or approved contractual protections.

How long we keep it

Information is kept only for as long as reasonably necessary for the purpose for which it was collected. Enquiry information is normally reviewed and deleted when it is no longer relevant. Client, contract, financial and tax records may be kept for longer where needed to meet legal, accounting or dispute-resolution requirements.

Your rights

Depending on the circumstances, you may have the right to ask for access to your personal information, correction, deletion, restriction, portability or an objection to certain uses. Where processing relies on consent, you may withdraw that consent at any time. Contact us using the email address above to exercise a right.

You can also complain to the Information Commissioner’s Office, the UK data protection regulator. We would appreciate the chance to address your concern first.

02

Cookie policy

How this website uses cookies

Cookies are small text files placed on a device by a website. This website does not currently use advertising, behavioural tracking or non-essential analytics cookies.

The hosting platform may use strictly necessary security, load-balancing or session technologies so the website can load, remain available and resist misuse. These technologies are used only where necessary to provide the website and do not require consent under the applicable cookie rules.

Third-party websites

Links to client websites, LinkedIn and other external services take you away from this website. Those services may use their own cookies and their own privacy and cookie information will apply.

Your browser controls

You can use your browser settings to view, block or delete cookies. Blocking essential technologies may affect how a website works. If non-essential cookies are introduced here in future, this policy will be updated and a suitable consent choice will be shown before those cookies are set.

03

Website terms and conditions

Using this website

These terms apply to your use of acbrand.co.uk. By continuing to use the website, you agree to use it lawfully and in a way that does not damage, disrupt or interfere with the website or another person’s rights.

Information on the website

Website content is provided for general information and to explain the type of work AC offers. It is not legal, financial or other regulated professional advice, and it should not be relied on as a substitute for advice suited to your circumstances. We try to keep the content accurate and useful but do not guarantee that it is complete, current or suitable for every purpose.

Client services

Visiting the website or sending an enquiry does not create a client relationship. Any paid work, scope, fees, timings, deliverables and responsibilities will be governed by a separate written proposal, statement of work or agreement.

Intellectual property

Unless stated otherwise, the website design, copy and original material belong to AC and may not be copied, republished or used commercially without written permission. Client names, logos and trade marks remain the property of their respective owners and are shown only to identify relevant project work.

External links

Links to third-party websites are provided for context and convenience. AC does not control those websites and is not responsible for their content, availability, security or privacy practices. A link does not imply an endorsement unless expressly stated.

Availability and liability

We may update, suspend or withdraw parts of the website without notice. To the fullest extent permitted by law, AC is not liable for loss arising solely from use of, or inability to use, this website or from reliance on its general content. Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.

Governing law and changes

These website terms are governed by the laws of England and Wales, and the courts of England and Wales will have jurisdiction, subject to any mandatory rights that apply to you. We may update these terms when the website, services or legal requirements change. The date at the top of this page shows the latest revision.

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